Digital design plays a large role in my work, allowing me to create visuals that are flexible, engaging, and built for real-world platforms. I’ve designed a wide range of digital assets including social media graphics, email banners, web visuals, and marketing ads, always focusing on clarity, consistency, and user experience. The projects shown below highlight how I adapt design systems across screens while keeping brand and messaging front and center.
While working at Flexco, I worked on a wide variety of projects, both digital and print. This experience allowed me to deepen my understanding of designing for clients and adhering to strict brand guidelines. I created everything from social media posts and banners to printed materials like posters and brochures. Each project provided valuable insights into maintaining brand consistency while meeting the specific needs and preferences of our clients. This diverse experience has significantly enhanced my design skills and adaptability.
For this project, I needed to create a new social media banner for Flexco’s Facebook page using just an image and the company logo. My goal was to develop a fresh look and feel, as the previous banners looked a bit dated. I conducted research and created several iterations, eventually finalizing these new designs.
The first project I tackled at Flexco involved creating social media posts for their Facebook, Twitter, and LinkedIn profiles. Given the company’s specific demographic, I aimed to design these posts with a fresh perspective to engage both new and returning customers. I researched relevant holidays, developed multiple iterations, and sought feedback before finalizing the designs, all while adhering to Flexco’s brand guidelines.
For this project, I collaborated with a coworker at Flexco who specializes in 3D modeling. My role was to use my Adobe After Effects skills to animate a product called "Novitool® Amigo™ Splice." The animation serves as an overview of the product's features and instructions for effective use.
I received specific instructions on what to animate and used various effects in Adobe After Effects to bring the project to life. To ensure accuracy, I researched the product and consulted experts to understand its functionality. The animation went through several iterations and revisions. After multiple meetings, we finalized a simple, effective overview animation using 3D models and imagery, which we showcased at an upcoming tradeshow event. You can also view this animation on Flexco's YouTube page.
While working at Everspring Partners, I was responsible for designing Zoom backgrounds and social media posts for different schools. I thoroughly studied the brand guidelines of each school and ensured that my content aligned with their branding. Here are the projects that I had the pleasure of working on.
When I initially took on this project, my first step was to conduct thorough research on the images suitable for the Zoom backgrounds. I explored various school databases provided by the universities to locate images of the school buildings. However, there were a few databases where I couldn't find the desired images, so I resorted to utilizing stock imagery of the respective cities where the universities were situated. Additionally, my creative director offered me guidance on what to search for during this process. Once I had obtained the appropriate images, I utilized Photoshop to enhance their brightness and employed the new AI feature to remove certain objects, such as people, from the backgrounds. Subsequently, I incorporated the schools' logos, positioning them either in the top right or left corner of the images.
New York Intitute Technology
University of Pittsburgh
Case Western Reserve University
The University of Iowa
When I received this project, I was provided with a Word document containing relevant information for the social media posts. I carefully reviewed the document and initiated the brainstorming process to determine suitable images for the posts. By extracting keywords from the document, I conducted research to find a photo that aligned with the desired content.
To ensure a cohesive design, I also familiarized myself with the company's brand guidelines. In the case of Santa Clara University, being a business school with a focus on data, I specifically searched for images depicting data and graphs that would resonate with the school's identity. Once I identified the appropriate image, I proceeded to create the social media posts tailored for platforms such as LinkedIn, Facebook, Instagram, and Instagram Stories. Throughout the design process, I incorporated multiple revisions to refine the final result, which is the culmination of my efforts.
I took the same process to complete these when I received this project. I was provided with a Word document containing relevant information for the social media posts. I carefully reviewed the document and initiated the brainstorming process to determine suitable images for the posts. By extracting keywords from the document, I conducted research to find a photo that aligned with the desired content.
To ensure a cohesive design, I also familiarized myself with the company's brand guidelines. This time, the University of Pittsburgh is focusing on its law program. Therefore, I had to search for images that depict students studying. My intention was to create a natural and authentic vibe. After finding the suitable concept, I utilized Adobe Photoshop to enhance the image. Employing the brand colors of the university, I applied a duotone color effect, resembling a filter of sorts. Once I identified the appropriate image, I proceeded to create the social media posts tailored for platforms such as LinkedIn, Facebook, Instagram, and Instagram Stories. Throughout the design process, I incorporated multiple revisions to refine the final result, which is the culmination of my efforts.
When I initially received this project, I had some doubts about the approach I should take to create the design. I carefully went through the word documents provided by the copywriters, thoroughly read them, and began brainstorming ideas for the layout. The social post aimed to promote a cyber security webinar featuring Yeshiva Katz, who is a well-known Program Director of the Online MS in Cybersecurity Program, along with Sivan Tehila. To get a better grasp of the university's identity, I conducted online research and gained insights that helped me determine the direction for designing the social post. I consolidated all the information I gathered and started designing, incorporating visual elements, colors, and ensuring the text followed the university's branding guidelines, resulting in an appealing design.
When I initially received this project, I was uncertain about the approach I should take. However, with the guidance of one of the digital designers at Everspring, I gained invaluable insights on how to tackle this project successfully.
To design the header, I was provided with website links and new brand guidelines from the company, which served as my design framework. The goal was to create a template for featuring Marquette faculty members on the website, ensuring a consistent and organized appearance. In order to achieve this, I conducted thorough research on the university and incorporated various design elements, including the university's colors.
Throughout the process, I developed multiple iterations of the template and sought feedback from other designers. Their critique proved instrumental in generating fresh ideas that I could incorporate into the design. As a result, I ultimately created a brand-aligned template that met the company's guidelines.
For this project, my main responsibility was to develop subway train advertisements for a restaurant called Focus 05, targeting millennials specifically. The restaurant recognized the need for a redesign of their previous ad campaigns as they were attracting the wrong audience. To tackle this challenge, I received a comprehensive creative brief containing extensive research on the millennial demographic. This research greatly enhanced my understanding of millennial behaviors and preferences.
To effectively cater to this audience, I took their needs and expectations into consideration. I began by creating a mood board and mind map, guided by the insights gained from the research. By carefully selecting images, fonts, and color schemes, I aimed to tailor the visuals to resonate with millennials and effectively convey the desired message. The ultimate goal was to entice them to visit the restaurant.
I have included below the four designs I created for Focus 05, along with some Photoshop mock-ups to give you a visual representation of how the designs would look. These designs were developed based on the research we conducted for the project.
During this project, I was tasked with evaluating data to determine suitable designs for visualizations, creating a data visualization, and developing a visual story for a data-driven design intended for a fictional company named Tech Crowd Magazine. This was to be featured in a section of the magazine dedicated to "Technology and Culture." My assignment involved crafting a tabloid-size, static infographic focused on the topic of "Which Social Media Channels are Most Commonly Used."
I conducted research for both imagery and data related to mobile technology and social media use, ensuring compliance with brand guidelines. Using Adobe Illustrator's chart tool, I successfully translated data from an Excel sheet into a visually appealing chart. The design incorporated brand colors and typography, contributing to a cohesive and engaging presentation.
Tech Crowd Infographic
In this project, I worked as a junior graphic designer, tasked with creating a multi-channel advertising campaign for Fresh Fare Farms. The company, which offers a meal kit delivery service, focuses on locally sourced ingredients from farmers who practice sustainability. As part of their initiative for Hunger Action Month, they aimed to expand their customer base by encouraging sign-ups, with a promise to donate to local food banks in each customer’s area. The campaign involved three key deliverables: a magazine ad, a digital animated ad, and a seamless social media carousel. I conducted thorough research, went through multiple design iterations, and followed the company's brand style guide to deliver the final marketing materials to the client.
Fresh Fare Farms - Seamless Carousel Social Media Advertisment
Fresh Fare Farms - Digital Animated Ad
For this project, I acted as a freelance graphic designer to create social media advertisements for Scoop Shoppe Artisan Creamery, a niche ice cream company that handcrafts small batches of artisanal ice cream using organic ingredients without artificial additives, preservatives, emulsifiers, or stabilizers. They also offer vegan and lactose-free options. While Scoop Shoppe is well-known locally, this company wants to expand their reach to nearby areas and grow their online presence. My goal was to design social media posts that showcased their passion and told their brand story. By conducting research, iterating, and following their brand guidelines, I successfully created visual content that communicated their values.
While working full-time at Draper & Mortgage Corp. I worked on a wide range of projects. From designing email header images to creating animation for certain logos and text. My main focus was coding emails and making sure they were mobile responsive on all browsers and as well as email providers such as Gmail, Yahoo!, Outlook, etc. There were also times where I worked in website using WordPress and Elementor which you can view below. All logos and content belong to Draper & Mortgage Corp. I do not own them.
While at Draper & Mortgage Corp. I was tasked with creating a header image about Memorial Day. I started to do some research on what to create using Google Search Engine, Adobe Stock as well as Unsplash. I gathered many images sent them over to the senior graphic designer for approval. Upon approval she loved the image viewed below. I added in the company logo as well as text about Memorial Day. I then sized and designed them using dimensions for Instagram, LinkedIn and Facebook for posting. After that I created the email that would be sent out from many loan officer accounts to whom they wanted it to be sent to.
After the email was fully coded and ready to go I searched Adobe Stock to find bits and pieces of elements to use in the cartoon image. I wanted it to fit the theme of the quote that this person gave me.
While at Draper & Mortgage Corp. I worked on many email headers. I did research and searched for images on Google and Adobe Stock and edited, cropped and added in the company logo according to company standards. Here are a some of my best designs.
While attending my internship at GaoTek. I was tasked with creating static backgrounds assets to then be animated to show how an RFID gun is used and what it could do. I used Photoshop and Illustrator to achieve the designs. I was brought on to the animation/graphic design team.
Construction and Industrial Machinery Rental Asset Management System Background
Construction and Industrial Machinery Rental Asset Management System Animation
Movie & Video Production Asset Management System Background
Movie & Video Production Asset Management System Animation
Industrial Kitchen Equipment Manufacturing Inventory Management System Background
Industrial Kitchen Equipment Manufacturing Inventory Management System Animation
Over the past two years I have been teaching myself how to use Adobe After Effects to get a better understanding of how to create motion graphics. I am still a begginer and I really love the software. I've done a couple of projects or my motion design class as well as on my own. Here are the best ones I have done so far with more to come.
Application used: After Effects
Application used: After Effects
Application used: After Effects
Application used: After Effects
Application used: After Effects
Application used: After Effects
I really love to keep learning about new software and when I found out about Cinema 4D I was really intrigued. I started to play around with the software to get a better understanding of how things work in this program. I have minor experience of using Cinema 4D but I am going to learn more. Here are two projects I have done on my own using the software.
Application used: Cinema 4D
Application used: Cinema 4D
